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Austin, TX
United States

The branding studio of Brian Thompson. Freelance copywriter and creative director.

I write in hope that my thoughts become clear.

BrandWriter is the studio of Brian Thompson. Freelance Copywriter and Creative Director.

When promoted tweets go wrong

Brian Thompson

Promoted tweets are the window to the soul of your brand. Because how people respond reveals more than what you post.

@McDonalds ran this one for a few days in January. (Screenshot below.) From an analytics perspective, the retweets and favorites probably outweigh the negative comments. But nothing here gives me a good feeling about grabbing breakfast at McDonald’s. The bad instagram-esque photo isn't doing them any favors and the copy is even flatter.

If you're going to use social as a broadcast medium, why not make the extra effort to create a message that actually inspires or entertains?