Promoted tweets are the window to the soul of your brand. Because how people respond reveals more than what you post.
@McDonalds ran this one for a few days in January. (Screenshot below.) From an analytics perspective, the retweets and favorites probably outweigh the negative comments. But nothing here gives me a good feeling about grabbing breakfast at McDonald’s. The bad instagram-esque photo isn't doing them any favors and the copy is even flatter.