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Austin, TX
United States

The studio of Brian Thompson. Freelance copywriter and creative director. I build brands with words and lasers. 

I write in hope that my thoughts become clear.

BrandWriter is the studio of Brian Thompson. Freelance Copywriter and Creative Director.

43 threw me some curve balls

Brian Thompson

I set six goals for my 43rd year. Despite striking out on most of them, I still feel like I’m winning. (OK, I never was good at sports.)

1. Make my wife feel special every day. 

We are not where we want to be in our marriage. And more days than not lately it feels like we’re moving in the wrong direction.

Brooke tells her clients that everyone has a cup. Some cups are big and some are small. But each cup only holds so much. The trick is to get a saucer that catches any thing that spills out. I love that metaphor.

I'm supposed to be her saucer.

But our cups are overflowing and both our saucers are full. Heck, we’ve been spilling coffee all over ourselves.

2. Don't lose my cool with the girls. 

I’ve stopped being the Dad who snapped at them, got angry and yelled. We have a phrase, “practice your patience” and I’m still working on it.

My girls are growing up and keep getting more intelligent, helpful, strong-willed and fun. I’m pretty sure that’s happening despite most of my parenting instead of because of it.

3. Keep a good exercise and sleep routine. 

I have a vague recollection of working at this earlier in the year. But now my gut feels bigger than it has ever been and I’m back to working into the wee hours several nights a week.

4. Rock my new job.

The transition from my career in ad agencies to a corporate role was even harder than I expected.

Building bridges with other departments took more time and attention off mentoring my own team than I wanted. And having to lay off the team leaders they looked up to made it even tougher to earn their respect. But I hope I helped make them even better at their jobs. I’m proud of their work. And I love the rebranding campaign we launched. But then a week later, I got laid off myself.

5. Become a serial entrepreneur. 

My laser engraving business is growing. But I shelved 100ofakind.com again. My next project is mapped out.

6. Help make #CMsummit16 awesome. 

In less than seven days, over 200 CreativeMornings organizers from around the globe will meet in Austin to learn and celebrate together.

It is going to be amazing. But I don’t think I’ll be getting much sleep until it’s over.

I've been sharing my goals on my birthday since I turned 39. You can look back at how little I've accomplished and how much I've done since then here.