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Austin, TX
United States

The branding studio of Brian Thompson. Freelance copywriter and creative director.

I write in hope that my thoughts become clear.

BrandWriter is the studio of Brian Thompson. Freelance Copywriter and Creative Director.

Feeling lucky

Brian Thompson

At the craps table, I like to bet “eight the hard way” when it is the point. If you roll 4-4, you win big.
I share my goals on my birthday every year. Here they are for year 44. 
So blow on the dice, I need a hot streak. 

1. Make my wife my first priority.

We’re both so overwhelmed with making all the moving pieces of our lives work that we’re not doing the work it takes to enjoy a happy marriage.

I want to say something nice to her every day. And I need to mind my tone and words when I’m stressed.

I can’t be the perfect husband every day. But I can be the man that Brooke deserves.

2. Give my girls the structure and freedom to thrive.

I joke that I’m surrounded by three independent women. It’s frustrating. Really frustrating.

But everything in the media makes me realize that raising strong girls is the most important thing I can accomplish in this world.

“You’re not the boss of me” is a common refrain in our house. And they’re right. The less I push, the better we all do. The less I yell, the happier we all are.

Brooke and I need to work together to give them the rules and responsibility they need – and also the time and flexibility to do it their way.

3. Never get a real job again

I feel like the universe has forced me to make the decision I wanted to make anyway. (You can read what happened to my last job in the recap of last year’s goals.)

For the past few months, I’ve been building my laser engraving business and freelancing to bridge the gap.

My goal is have several revenue streams running out of the BrandWriter studio (aka my garage). I’m starting my next big project next month.

4. Read books instead of tweets

I miss reading the way I did in high school and college – deeply, randomly and constantly. I need fiction and I want to dive into researching one single topic until I exhaust every thread.

5. Run to Evan’s school and back

Walking her to school has been the highlight of my day. But then we took her training wheels off and I became a huffing, puffing mess.

So far this school year, I’m getting better. Now I can keep up with her about two/thirds of the way before I start falling a half block behind.

But I want to be able to run the whole way… at least before Ayla starts kindergarten there next year.

Stretch goal

Touch my toes. (See what I did there?)

On my birthday, I publicly share my goals for the coming year. Looking over the five years I’ve been doing this, I discovered that they always cover four categories: marriage, fatherhood, work and health. Never stop learning.