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Capital G Bank

When I was an Associate Creative Director at The Concept Farm, we turned a customer acquisition campaign for Bermuda's only family owned bank into a quest to create the world's first photo album of every person in an entire country.

Small space newspaper ads and banners counted down the days until the launch of "The Bermuda Family Album."


A custom photo booth lives in the bank and makes appearances at community events.


 We also gave away digital cameras.

Client: Capital G Bank
Agency: The Concept Farm
Art Director: Robert Singh