Capital G Bank
Bermuda's only family-owned bank asked us for a customer acquisition campaign. So we created a quest to create the world's first photo album of every person in an entire country. "The Bermuda Family Album" was introduced in a daily series of newspaper and banner ads.
A custom photo booth lives in the bank and makes appearances at community events.
We also gave away digital cameras.
Client: Capital G Bank
Agency: The Concept Farm
Art Director: Robert Singh