We helped fuel the largest display of civil disobedience on the climate crisis in U.S. history.
A campaign to encourage Greenpeace supporters to attend a protest to shut down the coal-fired Capitol Power Plant in Washington, DC.
A homepage takeover on Greenpeace.org drove to the "Capitol Climate Action" sign up page...
...where this video prompted them to take action.
Radio spots played in markets surrounding the Capitol.
Transit ads in Washington Metro stations targeted Congressional staff and the general public.
Agency: The Concept Farm
Art Director: Nicole Miller
Protest photos copyright: Pete Muller