National Women's Law Center
When I was an Associate Creative Director at The Concept Farm, we were asked to help engage women in the debate surrounding health care legislation. Several issues unique to women were being ignored, so we highlighted the discrimination they face.
The campaign generated over 99,600 letters and calls to Congress. And it's influence was proven when members of Congress adopted our tagline.
“The insurance companies take being a woman as a pre-existing condition,” Ms. Mikulski said. “We face so many issues and hurdles. We can’t get health care. We can’t get health insurance because of pre-existing conditions called a C-section.”
- Senator Barbara Mikulski, quoted in The New York Times.
Client: National Women's Law Center
Agency: The Concept Farm
Art Director: Robert Singh