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Austin, TX
United States

The studio of Brian Thompson. Freelance copywriter and creative director. I build brands with words and lasers. 

TRW Automotive

TRW, a leading automotive safety supplier, was not getting credit from investors or manufactures for their advanced electronics and integrated technology. So we pitched a plan to reposition their products as Cognitive Safety Systems. 

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 To relaunch the brand globally, we were challenged to bring the concept of Cognitive Safety Systems to life visually.

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The rebranding launched with a new site, print, digital and trade show signage.

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Client: TRW Automotive
Agency: The Concept Farm
Art Director: Robert Singh

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