TRW, a leading automotive safety supplier, was not getting credit from investors or manufactures for their advanced electronics and integrated technology. So we pitched a plan to reposition their products as Cognitive Safety Systems.
To relaunch the brand globally, we were challenged to bring the concept of Cognitive Safety Systems to life visually.
The rebranding launched with a new site, print, digital and trade show signage.
Client: TRW Automotive
Agency: The Concept Farm
Art Director: Robert Singh