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Austin, TX
United States

The branding studio of Brian Thompson. Freelance copywriter and creative director.

Windows Phone

For a #TimeToSwitch campaign, we conducted a series of camera tests to prove which smartphone takes the best low-light photos. 

We turned the results into animated GIFs—making the proof instantly sharable. It was the first time GIFs had been used for a competitive demo. 

All photos were taken with default settings under the same lighting conditions without a flash. None were retouched.
Behind-the-scenes videos also fueled the conversation between doubters and fans. 

The campaign generated a 5% increase in daily comparative conservations against the iPhone and Samsung Galaxy.

Client: Microsoft
Agency: T3
Copywriter: Scott Rostohar
Art Directors: John Livingston and Troy Anderson
Social Strategists: Marshall Wright and Yola Blake