As part of a #TimeToSwitch campaign, we conducted a series of camera tests to prove which smartphone takes the best low-light photos.
We turned the results into animated GIFs—making the proof instantly sharable. It was the first time GIFs have been used for a competitive demo.
All photos were taken with default settings under the same lighting conditions without a flash. None were retouched.
Behind-the-scenes videos also fueled the conversation between doubters and fans.