As the Director of Brand and Creative at Golfsmith International, I worked with Preacher to create a rebranding campaign that included TV, digital, print and radio. The launch garnered positive press in golf and advertising publications, including Adweek and Forbes.
That work set a look and tone that our internal team implemented consistently across the entire omnichannel experience – a feat accomplished for the first time in the company's history.
Copywriter: Joe Hartley
Copywriter: Samantha Saenz / Art Director: Claudia Villegas / Designer: Chris Yaccino / UX: Samantha Soper
Client: Golfsmith International
Agency: Preacher and in-house creative department