Rebranding campaign for Golfsmith
When I was the Director of Brand and Creative at Golfsmith International, I hired Preacher to create a rebranding campaign that included video, print, and radio.
The campaign launch garnered positive press in golf and advertising publications, including Age Age, Adweek, Campaign, The Drum, Media Post, Sports Business Journal, and Forbes.
That work set a look and tone that our internal team implemented consistently across the entire omni-channel experience, including retail, digital, social and a new mobile site.
UX Designer: Samantha Soper, Art Directors: Claudia Villegas & Kristen Lowe, Designer: Chris Yaccino, Copywriter: Samantha Saenz
Art Director: Claire Linden, Copywriter: Brian Thompson
Copywriter: Joe Hartley, Art Director: Cody Ackors
Who is that handsome extra on the green?
Client: Golfsmith International
Agency: Preacher and in-house creative department