As the Director of Brand and Creative at Golfsmith International, I worked with Preacher to create a rebranding campaign that included video, print and radio. The launch garnered positive press in golf and advertising publications, including Adweek and Forbes.
That work set a look and tone that our internal team implemented consistently across the entire omnichannel experience – including retail, digital, social and a new mobile site.
Copywriter: Samantha Saenz / Art Director: Claudia Villegas / Designer: Chris Yaccino / UX: Samantha Soper
Copywriter: Joe Hartley
Client: Golfsmith International
Agency: In-house creative department and Preacher