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Austin, TX
United States

The studio of Brian Thompson. Freelance copywriter and creative director. I build brands with words and lasers. 


After 15 years of working at ad agencies, I made the leap to the client side as the Director of Brand and Creative at Golfsmith International. 

My first challenge was restructuring our internal creative department from legacy silos divided by print, digital and copy into one integrated team.

Then, I spearheaded a rebranding initiative; hiring Preacher to create a campaign that included TV, digital, print and radio. (The launch garnered positive press in golf and advertising trade publications, including Adweek and Forbes.)

That work set a look and tone that my internal team implemented consistently across the entire omnichannel experience – a feat accomplished for the first time in the company's history.

Copywriter: Joe Hartley / Art Director: Cody Ackors

Copywriter: Brian Thompson / Art Director: Claire Linden

Copywriter: Joe Hartley

Copywriter: Samantha Saenz / Art Director: Claudia Villegas / Designer: Chris Yaccino / UX: Samantha Soper

Client: Golfsmith International
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Copywriter: Joe Hartley
Art Director: Cody Ackors
Agency Producer: Stacey Higgins
Brand Director: Amanda Cruz VanAntwerp