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Austin, TX
United States

The branding studio of Brian Thompson. Freelance copywriter and creative director.


As the Director of Brand and Creative at Golfsmith International, I worked with Preacher to create a rebranding campaign that included TV, digital, print and radio. The launch garnered positive press in golf and advertising publications, including Adweek and Forbes.

That work set a look and tone that our internal team implemented consistently across the entire omnichannel experience – a feat accomplished for the first time in the company's history.

Copywriter: Joe Hartley / Art Director: Cody Ackors

Copywriter: Brian Thompson / Art Director: Claire Linden

Copywriter: Joe Hartley

Copywriter: Samantha Saenz / Art Director: Claudia Villegas / Designer: Chris Yaccino / UX: Samantha Soper

Client: Golfsmith International
Agency: Preacher and in-house creative department