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Austin, TX
United States

The studio of Brian Thompson. Freelance copywriter and creative director. I build brands with words and lasers. 

HeartOne

As Senior Copywriter at Cavalry Brand Development, I helped create this brand for a network of hospitals that joined forces to promote cardiovascular health.

Full page newspaper ads contained actual legally binding documents; a Last Will and Testament and a Do Not Resuscitate Order.

Newspaper_HeartOneWillDNRads.jpg

The site walked through warning signs, risk assessments and health tips.

SiteMain.jpg

Banner ads and outdoor boards were customized for individual hospitals based on a co-op media spend.

HeartOneAshtray.jpg
HeartOneDonut.jpg
HeartOneBurger.jpg

Once brand awareness was established, we created a way to sell health care as a retail product – a gift card redeemable for one cardiac screening.

 
HeartOneGiftCard.JPG
 
 
 

Client: HCA (Hospital Corporation of America)
Agency: Calvary Brand Development
Art Director: Kim Brayton
Designer: Tom Nynas

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