Brand created for HCA Healthcare
When I was a Senior Copywriter at Calvary Brand Development, we created the HeartOne brand for a network of hospitals to promote cardiovascular health.
Banner ads and billboards were customized for individual hospitals based on a co-op media spend.
Full page newspaper ads contained actual legally-binding documents – a Do Not Resuscitate Order and a Last Will and Testament.
The site walked through warning signs, risk assessments and health tips.
We also created a way to sell health care as a retail product – a gift card redeemable for one cardiac screening.
Client: HCA Healthcare
Agency: Calvary Brand Development
Art Director: Kim Brayton
Designer: Tom Nynas