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Austin, TX
United States

The studio of Brian Thompson. Freelance copywriter and creative director. I build brands with words and lasers. 


As Senior Copywriter at Cavalry Brand Development, I helped launch this brand for a network of hospitals that joined forces to promote cardiovascular health.

Full page newspaper ads contained actual legally binding documents; a Last Will and Testament and a Do Not Resuscitate Order.

The site walked through warning signs, risk assessments and health tips.


Banner ads and outdoor boards were customized for individual hospitals based on a co-op media spend.


Once brand awareness was established, we created a way to sell health care as a retail product – a gift card redeemable for one cardiac screening.


Client: HCA (Hospital Corporation of America)
Agency: Calvary Brand Development
Art Director: Kim Brayton
Designer: Tom Nynas