We created the HeartOne brand for a network of hospitals that joined forces to promote cardiovascular health.
Full page newspaper ads contained actual legally-binding documents; a Will and a Do Not Resuscitate order.
We also created a way to sell health care as a retail product – a gift card redeemable for one cardiac screening.
The microsite walked through warning signs, risk assessments and health tips.
Banner ads and billboards were customized for individual hospitals based on a co-op media spend.
Client: HCA (Hospital Corporation of America)
Agency: Calvary Brand Development
Art Director: Kim Brayton
Designer: Tom Nynas